How AB went from the "King of Beers" to the "King of the World"
Now that the AB InBev-SAB Miller £79bn deal has officially been approved by shareholders, we found it relevant to reflect upon how AB InBev itself came into being, and what the deals means for the industry as we know it. See below for a paper Jeff wrote in 2009 covering the merger that started it all – that between Anheuser-Busch and the Belgian brewing company InBev.
Is the maker of the “American Ale” truly the “Genuine Article,” or has the “King of Beers” lost its crown as the all-American beverage? Did the all-American dream came to an end on July 13, 2008, when Anheuser-Busch and the Belgian brewing company InBev agreed to a deal for InBev (a brewing giant that owns 50% of Grupo Modelo and 27% of Tsingtao, China's leading beer producer) to purchase the American company at $70 per share, creating what is now known as Anheuser-Busch InBev? Are we slowly witnessing, through this and other mergers, the beginning of the end of the all-American beer?